Dictionary

Personal identification number (PIN)

“A short secret number a person enters to prove they are allowed to use a card, account, device or service. A personal identification number (PIN) is only one security factor, so high-risk access should combine it with others.”

Why personal identification number (PIN) matters to a first-time founder

A PIN protects sensitive actions only if it remains secret and the system limits guessing. Founders handling payments or account access should never ask staff or customers to send a PIN by email, chat or telephone. Weak storage or recovery processes can expose users and may breach security, payment or data-protection duties.

Examples of personal identification number (PIN)

A company card requires a four-digit PIN for an in-person purchase. The authorised employee enters it privately at the terminal and does not write it on the card. If the PIN is exposed, the employee contacts the issuer through a verified channel, blocks or resets access and reports the incident under the company’s security process.

Common misunderstanding

A PIN is not proof of identity by itself. It is a knowledge factor, something the user knows, and can be stolen or observed. It also differs from a one-time code, which expires after one use or a short period. Saying “PIN number” is common but redundant because the final letter already means number.

When to use it

Use PIN controls where a bank, device or security design requires them, alongside attempt limits, secure storage and a safe reset process. Follow the provider’s technical standards rather than inventing your own authentication system. For higher-risk access, combine independent factors. Never store readable customer PINs or expose them in logs, support tools or analytics.