๐ฏ Market and competition
Who you serve, how you learn about them, and how you stand out.
All๐ฑ Foundations and validation๐ฏ Market and competition๐ ๏ธ Business models and product๐ฃ Marketing and growth๐ Business metrics and cash๐ Funding and ownership๐งพ Finance and accounting๐ฆ Banking and investing๐งฎ Taxโ๏ธ Legal and compliance๐ฅ People and operations๐ Economics and trade
Porter's 5 forces
Positioning
Predatory pricing
Price leadership
Product differentiation
Race to the bottom
Sector
Service sector
Serviceable addressable market (SAM)
Serviceable obtainable market (SOM)
Substitute
Switching costs
Target market
Technology sector
Total addressable market (TAM)
Transportation sector
Unique selling point (USP)
Utilities sector
Vertical market
Window of opportunity
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