Rebecka, a Junior Achievement student, aiming to reduce waste.
Challenge: Rebecka started Eco-Containers as a company project in high school,
encouraging sustainability by rewarding customers who return glass
take-out containers. However, the eco-friendly initiative faced
limited interest within Rebecka's local town of Witbank, South Africa.
Anna's Value Add: Anna advised Rebecka to start an e-commerce platform, emphasising a
tailored digital marketing strategy, specifically targeting
farm-to-table restaurants. With Anna's help, Rebecka connected with a
wider audience beyond Witbank, and achieved a more substantial impact.